Privacy Policy

1. Our Commitment to You

We take the protection of your personal data seriously and will process your personal data fairly, lawfully and transparently. This privacy policy describes the personal data we are collecting about you and how it is used. We will only collect and use your personal data for the following purposes, to:

• Complete your order(s)
• Offer you a better shopping experience
• Improve our services
• Meet our legal responsibilities

2. The Personal Data We Collect

By visiting our website, to complete registration, ordering and notifications, we collect and store information for lawful use, including but not limited to:

• Email address, including email address provided via approved third parties associated.
• Shipping and billing address(es), including name, address line, phone number.
• Specific information for payment verification and customs issues.
• Technical data, including IP address, date and time, browser and operating system, the URL you requested, etc.
• Information that you add to your profile details and other data obtained with your explicit consent.

3. How We Collect Your Data

We may collect personal data about you in the following ways:

• Direct interactions: You may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data by filling in forms, entering information online or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you create an account or purchase products on our website, subscribe to our newsletter, contact us with an enquiry, or report a problem.
• Indirect interactions: As you interact with our website, we may automatically collect technical data by using cookies, server logs and other similar technologies.
• Third parties: We may receive personal data about you from associated third parties, including analytics providers, affiliate networks through whom you have accessed our website, and social media platforms when you log in to our website using such platforms.

4. How We Use Your Data

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it. We rely on one or more of the following legal bases: (a) your consent, (b) the performance of a contract with you, such as processing a payment, fulfilling your order or providing customer support, (c) our legitimate interests, where these are not overridden by your rights, or (d) a legal obligation to collect or disclose personal data.

• To create an account and register you as a new customer (either directly or via social media).
• To process and deliver your order, including recording your order details, keeping you informed about order status, processing payments and refunds, collecting money owed to us, and assisting fraud prevention and detection.
• To manage our relationship with you, including providing you with information, products and services that you request from us, and notifying you about changes to our services, terms and conditions or privacy policy.
• To administer, protect and improve our business and our website, including troubleshooting, testing, system maintenance, support, data analysis, reporting and hosting of data.
• To deliver relevant website content, online advertisements and information for you, and measure the effectiveness of the advertising provided.
• To use data analytics to improve our website, products, services, marketing, customer relationships and experiences, and for market research, statistical and survey purposes.
• To recommend products, services, discounts, promotions and offers of interest to you, including sending you such information by email.

5. How We Share Your Data

We do not sell your personal data for monetary compensation. We may disclose or share your personal data with third parties in the circumstances described below, for example to provide services and fulfil orders, support marketing and advertising, comply with legal obligations, and protect our rights.

• Third-Party Service Providers: Like most online merchants, we use third-party service providers to perform specific functions on our behalf (for example, payment processing, shipping and delivery, customer support, IT hosting, analytics, and marketing services). Any personal data disclosed to them is limited to what is necessary for them to provide their services. Where third parties process personal data on our behalf, they are required by contract to process it only under our instructions and to protect it appropriately.
• Legal Requirement to Disclose Information: We may disclose personal data if required by law, court order, or law-enforcement authorities, or when necessary to protect our legal rights or enforce our terms and other agreements.
• Merger and/or Sale of Assets: If we are involved in a merger, acquisition, reorganization, or sale of some or all of our assets, your personal data may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate safeguards.
• Non-Personally Identifiable Information: We may share aggregated or de-identified information that does not identify you with third parties for analytics and reporting purposes.

6. Scope and Third-Party Websites

Our website may include links to and from the websites of our partner networks, advertisers, affiliates, or social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their websites.

7. About Cookies

We use cookies and similar technologies ("cookies") on our website to deliver the services you request, keep the Site secure, and improve your browsing experience. A "cookie" is a small text file that is sent to your browser and stored on your computer's or mobile device's hard drive. Cookies help the Site function properly, remember your preferences, and understand how visitors interact with the Site.

• Essential cookies: Required for the Site to function and to provide the services you request.
• Analytics cookies: Help us understand how visitors interact with our Site by measuring traffic and usage patterns.
• Functional cookies: Remember your preferences to provide more personalized features.
• Marketing cookies: Enable us and our partners to deliver personalised offers and advertising based on your interests.

8. International Data Transfers

Your personal data may be transferred to, stored, and processed in countries outside the European Economic Area (EEA), where our affiliates, warehouses, or service providers are located. Where such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data in accordance with applicable data protection laws, such as contractual protections and other legally recognised mechanisms.

9. Your Rights on Your Personal Data

You have several rights under applicable data protection laws. This includes, under certain circumstances, the right to:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Request restriction of processing of your personal data
• Request the transfer of your personal data
• Object to processing of your personal data
• Object to automated decision making

10. How We Secure Your Data

We have appropriate organisational safeguards and security measures in place to protect your data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved. We encrypt your data and store it on secure servers hidden behind a firewall. We require any third party who is contracted to process your personal data on our behalf to have security measures in place to protect your data and to treat such data in accordance with the law. In the unfortunate event of a personal data breach, we will notify you and any applicable regulator when we are legally required to do so.

11. Contact Us

For privacy and data protection requests (including requests to access, delete, correct, object, or withdraw consent), please contact us through the Contact page of this website or email us at fifi@anfully.com (please include "Privacy Request" in the subject line). We will respond to your request without undue delay and within the time limits required by applicable law. To protect your personal data, we may need to verify your identity before responding to your request.

12. Changes to This Privacy Policy

From time to time we may change this privacy policy. If there are any significant changes we will post updates on our website or let you know by email. The latest version of this policy will always be available on this page.

13. Additional Information for California Residents

This section applies only to California residents and is provided to comply with the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). If you are a California resident and any part of this section conflicts with the general provisions of this Privacy Policy, this section will apply to you.

• Categories of Personal Information Collected: In the past 12 months, we have collected categories of personal information including identifiers (such as name, email address and contact details), commercial information (such as purchase history and order management), internet or other electronic network activity (such as browsing behaviour and cookies), approximate geolocation data, and inferences drawn for personalisation and marketing optimisation.
• Disclosure, Sharing and Sale: We do not sell personal information for monetary compensation. However, under the CPRA, certain data sharing activities, such as those for targeted advertising, may be considered a "sharing" of personal information. We may disclose personal information to service providers (such as payment processors and logistics partners) and advertising and analytics partners for business purposes.
• Your Rights Under the CCPA: California residents have the right to know, the right to delete, the right to correct, the right to opt out of the sale or sharing of personal information, the right to limit the use and disclosure of sensitive personal information, and the right to non-discrimination for exercising any of these rights.
• How to Exercise Your Rights: You may exercise your rights by contacting us at fifi@anfully.com (Subject: "California Privacy Request"). We may need to verify your identity before responding to your request.
• Sensitive Personal Information: We do not use or disclose "sensitive personal information" (as defined under the CPRA) for purposes other than those permitted by applicable law.
• Children's Data: We do not knowingly collect, sell, or share personal information of consumers under 16 years of age.